All these adverts...: how about some interference?
Joan's autograph on the seats: better than on paper?
|Occupations and Technologies
What could a taxidriver do with a drawing tablet? Searching for niche
markets for outdated technologies
Having prepared a handfull of design
proposals for future uses of drawingtablets by taxidrivers, we went
out for a ride and some interviews. Soon we were under the impression
that all these London Cabbies do have nothing in common, except:
– the fact that every single one of them had had a lot of celebrities
on board, and every single one of them obviously enjoyed this. One
of the drivers gave us a guided tour through his precious autograph
book (which, unfortunately, was already falling into pieces), his
favorite celebrity in there being Joan Collins; another one told us
he kept promising his daughter to bring home some autographs but he
hadn't managed to keep his promise so far
– the fact that taxidrivers in London are not allowed to decorate
their cabs with any personal belongings whatsoever – photographs
of your children next to the driver's seat? No way, if you're a London
Drawing its inspiration from both of these facts, our first design
proposal was to make the cab itself an autograph book:
Use the drawing tablet to collect the celebrities' autographs; use
the seat textiles to create a design pattern of autographs already
collected in this cab.
The second design proposal took into account that companies may rent
out their car's sides to advertising companies:
Use this area as a meeting point between the adverts currently on
display outside of the car and the messages currently being scribbled
inside of the car; use the drawing tablet to communicate your mood
whilst on the road.
(with Milan and Richard.)